Experienced creative professional with 15 years in the sports and gaming industry.

Extensive knowledge of sports writing, sports betting, slots, bingo and live casino creative copywriting.

Most recently managed an international team of copywriters across UK and SA, across renowned UK gaming brands. 

EXPERIENCE

Feb 2021 - Apr 2025:  Head of Copy, Rank Group

Jun 2017 - Feb 2021: Senior Copywriter, Ladbrokes-Coral / Entain

Sep 2015 - Jun 2017: Copywriter, Ladbrokes

Feb 2013 - Sep 2015: Digital Content Editor, Ladbrokes

Oct 2010 - Feb 2013: Production Asst., Perform

2007 - 2010: BA (Hons), Sports Journalism, University of Central Lancashire, Preston

SKILLS

Management

Team leadership: Leading, supporting and developing international team in multi-brand, multi-channel creative marketing environment within a competitive and fast-paced industry.

Workflow management: Proven record of smooth delivery of business creative marketing needs.

Management Platforms: Extensive experience managing multiple department requests, deadlines and workflows on Jira, Airtable and Monday.com.

Creative

More than 10 years delivering ATL & BTL creative copy for national brands. 

• Multi-channel headline campaigns
• BAU Promotional CRM
• Customer cohort segmentation, inc HVC & VIP
• Paid Social Marketing
• UX writing
• Product launches
• App releases 
• Press releases
• Video & Gifs
• Retail assets
• OOH & affiliates 
• Proofreading & editing